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The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Ready When You Are.

The same Fluid you love, with new technology and a lighter frame in a value-driven package that makes progression feel effortless from the get-go. confidence, control, and composure for every stage of progression.

The previous generation won Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and Bicycling Magazine’s Best Value Trail Bike; this next generation builds on that award-winning reputation with even more capability and refinement.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

The Norco Fluid FS A2 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and Bicycling Magazine’s Best Value Trail Bike. Get everything out of the trail that you put into it. The Fluid FS A2's 130mm travel is precision engineered, pairing custom-tuned suspension components with 140mm fork travel and boutique-level fit & finish for maximum Trail performance & potential. Details: - Intuitive precision handling. - Top-tier design and features over-deliver as skills evolve. - Sophisticated suspension components for full-platform performance and tunability. - Long-travel droppers and generous standover get you through the rough stuff. - Refined design and expanded size range. - Ride Aligned™ - Perfect fit, dialed handling, and personalized setup in minutes. - No Other Way Limited Lifetime Warranty.

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics, and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

Lighten Up Everything Fluid FS, Now in Carbon Upping the ante on everybody's favorite Trail rig, the Fluid FS Carbon features a 600g lighter main triangle with all the strength and fine-tuned potential that experienced or evolving riders need. Right now, and down the trail, too. - Fluid FS Carbon - Intended Use: Trail - Frame Material: Carbon Main, 6061 Alu Stays - Frame / Wheel Size: S, M, L, XL / 29" - Suspension Travel – F: 140mm R: 130mm - Suspension Platform: Horst Link - Tire Size: 2.35" – 2.6" Additional Features - Ride-Aligned Design System - Long Travel Dropper Posts (Up To 200mm) - Low Standover - Custom Tuned Rear Shock - Integrated Accessory Mount Hero-Thread the Needle Intuitive, precision handling to pick the perfect line. - Fluid's geometry, suspension kinematics, and precision setup have achieved near-legendary status – so why mess with a success? Fluid Carbon delivers the goods on all types of trails with a little less junk in the trunk. Hero-Pushing the Envelope Design & features that'll continue to impress as skills progress. - Refining the ride and dropping 600 grams from a Trail frame benefits everyone – but only if it's up to the task. The Fluid Carbon aced every test we subjected it to in the lab, and on the trail. Hero-Custom Tuned Suspension Sophisticated suspension components for precision performance. - Precision-engineered 130mm rear suspension features custom-tuned damping co-developed with shock manufacturers to provide a fully customized suspension setup and performance. Hero-Room to Move Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts, and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain. Hero-You Ask, Fluid Answers Refined design for ultimate Trail performance. - With balanced, progressive geometry, kinematics, and superior pedal efficiency, Fluid FS Carbon tackles technical terrain with confidence, and attacks high-speed pedaling sections with a big ol' grin. Hero-Ride Aligned Perfect fit, dialed handling, and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS Carbon to the human who rides it. Rider-first geometry and suspension kinematics are precision tuned in minutes with the Ride Aligned Bike Setup Guide.

The Norco Fluid FS A3 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. Get everything out of the trail that you put into it. The Fluid FS A3's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. Details: - Intuitive precision handling. - Top-tier design and features over-deliver as skills evolve. - Sophisticated suspension components for full-platform performance and tunability. - Long-travel droppers and generous standover get you through the rough stuff. - Refined design and expanded size range. - Ride Aligned™ - Perfect fit, dialed handling, and personalized setup in minutes. - No Other Way Limited Lifetime Warranty.

Bringing our progressive design to 7-10 year old riders requires more than just shorter measurements, and smaller tubes – we built the Fluid FS1 20 with low standover, longer reach, youth-tuned suspension components and a dropper that is optimized for riders below 90 pounds. The Fluid FS1 20 features 100mm of Fox Performance FLOAT rear suspension matched to a Manitou J-Unit Expert Air 120mm fork. It features SDG youth-specific touch points, a Shimano Zee/Deore 10-speed drivetrain and Tektro hydraulic disc brakes. - Aluminum full-suspension frame - Manitou J-Unit 20", Expert Air,Alloy Steerer, 120mm travel fork - Fox Performance FLOAT 3 Position, SV/EVOL rear shock - Sun Ringle Duroc 30 Kids tubeless ready Boost wheelset - SDG Jr handlebar, saddle and grips - JD TransX Light Action Dropper seatpost, w/1x lever

The Fluid FS 20 features progressive handling, low standover, youth-tuned suspension and a dropper that is optimized for 7-10-year-old riders below 90 pounds and roughly 3'8" - 4'3". The Fluid FS 20 is an aggressive trail bike designed to tackle demanding trails. The quality and build reflect everything we put into our full-size bikes, so you know the new Fluid FS Youth is up for every trail they are, and its quality parts will keep it out of the shop. Details - Holistic?design for real, uncompromised?performance. - Suspension components built for young riders. - Designed to fit small and perform big. - Adult quality and durability, but built to fit. Ripper Ready The Fluid FS Youth’s progressive design provides the features and ride quality of our best adult bikes in a pint-sized package. Standover has been maximized, suspension tunes optimized and frame geometry honed to bring the distinct Norco ride to every 20 and 24-inch model. Detailed Tune Suspension components built for your riders. Smaller riders require less spring force in their suspension?components and dropper posts. Less spring force needs less damping, so the suspension and droppers move properly under riders below 90?pounds. Designed to fit small, and perform big. Low BB heights,?generous standover?clearance and a specially tuned linkage give young riders the same level of control and?suspension performance as our adult bikes. All the quality and durability of adult parts, but built to fit. Youth-specific touch points, sized?to provide ample grip and support for smaller bodies, don’t sacrifice the performance and?durability that dedicated riders need. NO OTHER WAY LIMITED LIFETIME WARRANTY Fluid’s durable frame design, hardware and component decisions have been made specifically to keep the Sight on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. WHEEL SIZE Available in 24” and 20”

The Fluid FS 1 20 is an aggressive trail bike designed to tackle demanding trails. The Fluid 1 FS 20 features progressive handling, low standover, youth-tuned suspension, and a dropper that is optimized for 7-10-year-old riders below 90 pounds. The quality and build reflect everything we put into our full-size bikes, so you know the new Fluid FS Youth is up for every trail they are, and its quality parts will keep it out of the shop. Details - Holistic design for real, uncompromised?performance. - Suspension components built for young riders. - Designed to fit small and perform big. - Adult quality and durability, but built to fit.

WELCOME TO THE E-VOLUTION Introducing the new Fluid VLT; premium ride performance in a lightweight package for an e-MTB that looks, feels and rides exactly like you want it to. LIGHT WEIGHT CAPABILITY AND FULL SPEED FUN. With 140mm of custom-tuned, precision-engineered suspension travel and 150mm fork travel, the Fluid VLT C2 140 delivers an improved ride feel with the latest in integrated e-mtb technology from Bosch. THE LATEST IN E-MTB TECH The Bosch Performance Line SX wireless ecosystem sheds significant e-MTB weight in an intuitive package. Complete with a Bosch CT 400Wh battery and an almost silent motor, the Fluid VLT is made for e-curious pedal purists taking their first foray into powered up riding. PRECISION-TUNED SUSPENSION Optimized Ride AlignedTM suspension design & setup with Trail optimized kinematics, reactive pedal-efficiency, and the simplicity of precision-tuned Horst Link suspension. AVAILABLE IN CARBON The Fluid VLT is available in carbon fiber and includes a carbon front triangle and seatstay, or alloy rear triangle depending on price point. METICULOUSLY SELECTED COMPONENTS Featuring uncompromising, meticulously selected, trail-spec components. Available in gram focused 130/140mm and all-in 140/150mm travel options. BUILT TO ACCOMMODATE RIDER PREFERENCE Available in 29”/27.5” mixed wheelsize with 140/130mm or 150/140mm of travel. RIDE ALIGNEDTM SETUP GUIDE SUSPENSION SET UP DEMYSTIFIED Norco’s NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It’s like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day BUILT TO LAST, GUARANTEED. NO OTHER WAY LIMITED LIFETIME WARRANTY The Fluid VLT’s durable frame design, hardware and component decisions have been made specifically to keep it on the trail for longer. Accidents can happen, and when they do, our No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. SUSPENSION SET UP DEMYSTIFIED Norco's NEW 2024 Ride Aligned Setup Guide with baked-in Setup Assistant provides a personalized setup baseline, unique to you and your bike without hours of fussing. It's like having one of our engineers on call 24/7, as you tweak your settings to perfection. Even if you are a shock pump novice, the Ride Aligned Setup Guide will have you confidently dialing in your settings for the best day of riding, every day

The Fluid FS 27.5” elevates small riders’ trail experience. Show them everything you love about riding. Progressive frame design for a premium, next-level Trail ride. Fluid Dynamics The Fluid FS 27.5” lets smaller riders dig a little deeper, push a little harder and try something new. As adept rolling local trails as it is finding new directions in riding, it’s built light and tough, and holds nothing back when faced with a challenge. Holistic design for uncompromised trail performance. The Fluid FS offers smaller riders with the performance they need to grow their skills before their bodies have had a chance to shift into high gear. Frame design and evolved suspension make for smooth sailing into a confident future of riding. Details - Fluid Dynamics - Holistic design for uncompromised Trail performance. - Premium Double Butted aluminum frame. - No-compromise Components - 27.5” wheels roll smooth and light.

North Shore Billet Derailleur Hangers - All hangers are CNC machined from 6061 T6 Aluminum for strength and stiffness beyond OEM hangers - Protective anodized pewter finish - Hardware not included

Fits 2005 - 2009 Norco Fluid & Faze Features: - CNC machined from 6061 T6 Aluminum - Anodized pewter finish - Model: NSB DH0022

Fits: - Norco Kokanee - Norco Fireball - Norco Charger Features: - CNC machined from 6061 T6 Aluminum - Anodized pewter finish - Model: NSB DH0050

Norco's Gen 3 VLT Electric Mountain Bikes all share the same batteries, made from future-proof 21700 lithium-ion cells for maximum energy density to let you choose your capacity. The 540Wh is the lightest Gen 3 VLT battery available at just 3190 grams. The lighter weight is perfect if you want to get out and burn some fast laps before sundown and have less of a concern for maximizing your range. Note: Only Norco batteries are compatible with Norco VLTs. Online purchases of Norco VLTs must include a battery. VLT batteries are sold separately. When purchasing a Norco VLT bike, make sure you have added the bike and your choice of battery to your shopping cart before you check out. Bike orders cannot be fulfilled without a battery.

Replacement idler and idler kits for high-pivot Norco Aurum mountain bikes. Fits: 2019-2021 Norco Aurum HSP Specifications: - Size: 16T - Standard tooth profile - Machined from 4140 Steel - Nitrox coated with laser etched graphics - Idler kit includes Enduro 6902 LLB ABEC-3 bearing

Replacement idler and idler kits for high-pivot Norco Aurum mountain bikes. Fits: 2019–2021 Norco Aurum HSP Specifications: Size: 16T Narrow/wide tooth profile Alloy option machined from solid 7075 T6 Aluminum Anodized pewter with laser etched graphics Steel option machined from 4140 Annealed Steel Nitrox coated with laser etched graphics Idler kit includes Enduro 6902 LLB ABEC-3 bearing Model: NSB IP0012

Fits Norco CRR models (older) Features: - CNC machined from 6061 T6 Aluminum - Anodized pewter finish - Model: NSB DH0031

Fits 2015 Norco Range Carbon C7.1, C7.2, C7.3, C7.4 Features: - CNC machined from 6061 T6 Aluminum - Anodized finish - Model: NSB DH0120

- Clean, tough, and simple
- Tighten up with a 6mm Allen key. Features a 6mm Allen key on the drive side of the axle if you manage to round the non drive side
- Constructed from 7075 aluminum and made to manufacturer's exact specifications
- Norco Bikes

Fits: Various earlier model Kona and Marin bikes Other companies such as: - Bianchi - Blue - BMC - Diamondback - Fuji - Haro - Jamis - KHS - Mongoose - Norco - Raleigh - Schwinn Features: - CNC machined from 6061 T6 Aluminum - Anodized pewter finish - Model: NSB DH0089

The handlebar of choice for the Scott / Velosolutions and Norco Factory Racing World Cup teams, the BLACKLABEL 800 is the evolution of over a decade of DEITY handlebar development. By widening the center bore area, we could increase strength while still delivering an incredibly comfortable, stable, and responsive feel that is unmatched. This premium race good is built for championships! - 800mm width - Designed for DH / Enduro / All MTN applications - Dirt Mag Top 100 Product - 4 years running for 2014, 2015, 2016, and 2018 - Incredibly detailed two-tone bead blast and polished ano finish - 9-degree bend / backsweep by 5-degree upsweep - Custom butted 7075 T73 aluminum utilizing our proprietary Gradient Butting Technology - Designed for maximum ride quality with a 31.8mm bore - World Cup DH / Redbull Rampage / Crankworx and FMB World Tour proven - The handlebar of choice for the Scott / Velosolutions and Norco Factory Racing World Cup teams - Features measured cut marks and center alignment detail - Covered by our Lifetime Crash Replacement Policy to the original owner - 15mm rise: 333g - 25mm rise: 342g - 38mm rise: 343g

DOT 5.1 brake fluid is compatible with all SRAM and Avid hydraulic disc brakes - Brake Fluid Type: DOT 5.1 - Bottle Size (Brake Fluid): 4 oz - Application (Brake Fluid): Disc Brakes

The use of cutting oil or fluid is extremely important when performing any cutting, tapping, facing or reaming operation and Park's Cutting Fluid is a high quality, environmentally safe cutting fluid that extends tool life and makes any frame prep job easier and safer. CF-2 can effectively be used on all metals.

The SunRace R8 8-Speed Cassette is a lightweight cassette that utlizes Super Fluid Drive™ technology. - Lightweight design - Features Super Fluid Drive™ technology - Nickel finish

BIONOL AS BRAKE FLUID

The brake fluid used in Trickstuff brakes is Bionol, which is made from vegetable oil and is environmentally friendly.

The low viscosity of Bionol enables an easier flow through the brake system and therefore a constant pressure point and smooth running. Due to its high viscosity index, it is less susceptible to changes in performance at low temperatures.

A high boiling point of the brake fluid is crucial for consistent and safe braking performance, even under heavy use. If the boiling point is exceeded, this can lead to the formation of vapor bubbles and thus to a compression of the brake fluid, resulting in a loss of braking power. The boiling range of the low-viscosity Bionol is between 360°C and 420°C at atmospheric pressure and is therefore considerably higher than that of conventional mineral oils or DOT brake fluids.

A comfort saddle with a patented fluid technology that moves freely with you as you pedal for less pressure and more comfort. Bontrager's Boulevard Fluid saddle puts your comfort first with patented fluid technology that moves with you to reduce pressure while you're pedaling. The full cutout design and air foam deliver a difference you can feel on casual cruises through your town and neighborhood. Plus, it has an integrated mount for a tail light! Product details - Fluid adds comfort by moving with you as you pedal to alleviate pressure - Fluid is better than gel at reducing pressures, showing an average reduction of over 20% in peak pressure compared to gel alone - Full cutout provides targeted support and soft-tissue relief - Dual-density shell and air foam construction is soft yet supportive - Blendr attachment allows for integrated rear light mounting - inForm saddles utilize the latest in biomechanical research to maximize performance and rider comfort - The Unconditional Bontrager Guarantee offers 30 days to love it, or we'll take it back